U.S. Investors Shift Away From Crypto as Risk Appetite Fades, FINRA Study Shows
American investors are retreating from cryptocurrency markets as economic uncertainty dampens risk tolerance. The 2024 FINRA Investor Education Foundation study reveals a marked decline in enthusiasm for digital assets, with only 26% of U.S. adults considering new crypto investments—down from 33% in 2021.
While cryptocurrency ownership remains steady at 27%, the cooling interest reflects broader market caution. Inflation concerns and interest rate volatility have pushed investors toward safer assets, with even younger demographics showing reduced appetite for speculative positions.
The data suggests crypto's perception as a high-risk asset class is limiting its appeal during turbulent economic conditions. This behavioral shift comes despite stable baseline ownership, indicating holders are maintaining rather than expanding positions.
